About Client
SEEFAR is a non-profit organisation specialised in migration, justice and social inclusion. Strategic communications, counselling, evaluation and program design.
Challenge
Modern day slavery in Lagos Island is a cause SEEFAR intends to address through strategic development communication. Following research results of girls and young women taken to the United Kingdom to serve as maids to their Nigerian Employees without commensurate compensation, ARDA a development communication organization contracted ROC to develop the Campaign Name and Campaign Identity that will resonate with the demographic in Lagos Island.
Solution Proffered
ROC developed a communication strategy that dovetailed into the development of a campaign name and identity. The name that was approved is an indigenous concept of the Yoruba people called AROKO.
Result
Following the successful testing of the brand identity, campaign ran and achieved its objectives.
Campaign logo
Social Media
Merchandising (T-Shirt)
Roll up banner design
Merchandising (CD Branding)
