About Client
Business Day is one of the top niche financial daily newspaper companies in Nigeria.

Challenge
BusinessDay had evolved from just being a Newspaper Company to a fully fledged media company and as such wanted this message communicated across all media channels.

Solution Proffered
ROC developed a 360 degrees communication campaign for Businessday, positioning them as the company that gets people ahead in Business. Press Ads, Billboards and Digital Ads were developed. The campaign ran for three months.