About Client
DORITE Diagnostics is a brand new Diagnostics centre located in Owerri, Imo State, Nigeria. 

Challenge 
Dorite did not have a brand identity and strategic plan for marketing its services.

Solution Proffered
ROC designed a logo and developed a brand framework. ROC also conducted Marketing Research on Diagnostic Centres in Owerri Imo State. Findings from the research was used to develop the Marketing Strategy.

Result
Brand was launched.