About Client
Street Project Foundation is a non-profit organisation that uses Creative arts as a tool to facilitate opportunities for youth employment, social mobilization and cross-cultural dialogue.
Challenge
Street Project runs an annual Creative Youth Boot Camp for young people aged 16 to 25 years old. ROC is tasked yearly to attract the target audience to apply for the program online and ensure there is engagement on the Social Media platforms all through the year.
Solution Proffered
ROC developed radio and social media plans that successfully attracted the targeted demographic to apply for the programme. ROC also engaged the Street Project Social Media community through posts about the Creative Youth Boot Camp.
Result
3000 youths applied for the Creative Youth Boot Camp. Successfully engaging a collective community of over 22,000 followers across Facebook and Instagram platforms.
3000 youths applied for the Creative Youth Boot Camp. Successfully engaging a collective community of over 22,000 followers across Facebook and Instagram platforms.
Online Banners
Social Media Management
